Inching Our Way Towards Value-Based Purchasing

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Suzanne Daub, LCSW, Principal Consultant – Health Management Associates (HMA)

Suzanne Daub is a leading expert and nationally recognized trainer in integrated healthcare who knows how to help clients design, scale and evaluate behavioral integration into primary care and wellness culture. She is an energetic coach who believes building quality integrated systems of care means committing deeply to the people who deliver the work and empowering service users. Suzanne is best known for her creative leadership, which inspires those who serve vulnerable populations to embrace responsibility for transforming the way healthcare is delivered. She is passionate about a “no wrong door” approach to integrated care and works across systems to ensure that individuals and families get whole-person, recovery-oriented services regardless of where they seek help.

Suzanne has more than 30 years of experience in direct patient care, program administration and managed care. For 18 years, she served as director of behavioral health at a multisite Federally Qualified Health Center (FQHC) in Philadelphia where she integrated care using the Behavioral Health Consultation (BHC) model. Suzanne co-founded the largest network of primary care behavioral health providers in the country and was recognized by the Pennsylvania Association of Community Health Centers with the Innovations Award.

As the extreme health disparities among people with serious mental illness came to light, Suzanne brought her integrated care skills to community mental health organizations across the country as a senior integrated care consultant for the National Council for Behavioral Health.

Immediately prior to joining HMA, she was the senior director of Integrated Care Initiatives for UPMC/Community Care Behavioral Health, Pennsylvania’s largest Medicaid Behavioral Health managed care organization. Suzanne led the scaling of behavioral health homes to 65 organizations serving adolescents, adults and individuals receiving opioid treatment.

Suzanne earned a Master of Social Work from Smith College School for Social Work and a postgraduate certification in marriage and family therapy. She has published in the area of integrated care workforce development. Suzanne serves on the Board of Directors for the Collaborative Family Healthcare Association and has an active clinical practice.

Her creativity and passion for bringing all the pieces together extends to her personal life where her work as a mosaic artist has been shown in galleries, and she is on the board of directors of the Philadelphia Society of Mosaic Artists.

Neftali Serrano, PsyD, Chief Executive Officer of the Collaborative Family Healthcare Association

Dr. Serrano is the Chief Executive Officer of the Collaborative Family Healthcare Association, a national not-for-profit organization dedicated to promoting integrated care as the standard of care for all. He has devoted the majority of his career to working with federally qualified health centers (FQHC), starting integrated care programs and consulting with clinics in underserved settings to assist with implementation of primary care behavioral health (PCBH) programs.

Dr. Serrano’s research interests include program development evaluations and outcome studies related to PCBH, particularly in underserved settings. In 2014 Dr. Serrano edited an e-book titled, “The Implementer’s Guide To Primary Care Behavioral Health,” a practice management handbook. One of Dr. Serrano’s most outstanding contributions to the field of psychology has been his passion to teach and train the future PCBH workforce. In 20 years of practice he has trained hundreds of students and professionals in the practice of Behavioral Health Consultation in primary care.

Dr. Serrano is the father of three children, Emma (16), Sophia (14), & Caleb (12) and the husband of Karen an Emergency Medicine physician. 

Lori Fertall, MBA, Director of Value-Based Programs at Community Care Behavioral Health

Lori Fertall is the Director of Value-Based Programs at Community Care Behavioral Health, a non-profit behavioral health managed care organization that is part of the Insurance Services Division of UPMC headquartered in Pittsburgh, Pennsylvania. In this position, she is responsible for the creation, implementation, and evaluation of value-based purchasing arrangements across the enterprise.

Previously, Lori served as Community Care’s Director of Quality Management for 11 years. In that role, she implemented quality management programs and performance improvement projects across the company and its provider networks. Prior to joining Community Care, Lori worked at various health and human service agencies.

Lori earned a Master’s Degree in Business Administration from Point Park University and a Bachelor’s Degree in Social Work and Women’s Studies from West Virginia University. She also earned a Lean Six-Sigma Green Belt from UPMC.